Gertrude Laure MAZIGUI
Douala,Cameroon
Summary
Performance-oriented sales leader with a proven track record of achievement spanning over 18 years. Approach problem-solving with a strategic and analytical mindset. Recognized for identifying and capitalizing on emerging market trends and revenue opportunities, driving business growth. Possess hands-on experience in financial services. Known for strong problem-solving skills, consistently finding innovative solutions to drive success. Adaptable and results-oriented, committed to making meaningful contributions and advancing organizational goals.
Overview
20
20
years of professional experience
Work History
Head of Business Development
Wafacash Central Africa(Subsidiary of the Attijariwafa Bank group )
03.2023 - Current
- Member of the Executive Committee of Wafacash Central Africa
- Developed the Remittance commercial network in Central Africa region : banks, microfinance institutions
- Increased revenue by developing and implementing strategic business development plans.
- Secured high-level collaborations with MTOs for mutually beneficial outcomes: Western Union, Moneygram, RIA, Zepz, Moneytrans
- Defined commercial objectives
- Managed the budget allocated to the commercial department
- Implemented sales strategies, leading to increased market share.
- Managed teams to achieve successful commercial goals(60).
- Managed 101 distributors in Central Africa region
- Expanded Wafacash presence in new markets of Central Africa region by identifying opportunities and establishing partnerships.
- Analyzed competitor activities to identify potential threats or opportunities within the marketplace.
Commercial Director
YOOMEE
10.2022 - 03.2023
- Managed distributors portfolio
- developed Yoomee money revenue
- Managed a team of 53 salespeople
Head of Distribution Orange Money
Orange Cameroun
04.2018 - 07.2021
- Member of the Executive Committee of Orange Money
- Developed Orange Money revenue: Remittance, bill payment, mass payment, Top Up, Bank to wallet
- Drove Orange Money revenue through effective sales strategy while evaluating and correcting profit loss areas.
- Increased client retention by providing superior customer service in our points of sales
- Supported Business Intelligence team in the production of reports dedicated to the Executive Committee, field teams, and distributors
- Managed a team of 12 managers and 88 field salespeople
- Monitored competitive intelligence in the mobile money market
- Managed budgetary planning for the distribution department
Orange Money Distribution Manager
Orange Cameroun
10.2017 - 03.2018
- Managed Orange Money service availability
- Supervised creation of new points of sale
- Supervised distributor network activities: microfinance institutions, banks, Proximity points
- Developed new distribution channels
- Defined distribution network segmentation/categorization
- Implemented annual training plans for points of sale
- Supervised reporting and competitive intelligence
- Managed a team of 05 managers and 49 salespeople
Business Partner Orange Money
Orange Cameroun
10.2016 - 10.2016
- Managed major projects of the Orange Money Department: OM Leadership, Cash Manager, compliance plan for Points of Sale
- Managed the project to merge the teams of the Orange Money Department and the Distribution Department of ORANGE CAMEROON
- Supervised the recruitment plan for Points of Sale
- Managed and controlled BTL agencies in charge of network animation
Orange Money Zone Manager
Orange Cameroun
07.2013 - 09.2016
- Developed Orange Money revenue in the Northern zone
- Defined commercial development action plans
- Analyzed and improved performance across zone using sales metrics and performance reports.
- Developed reports of zone performance and presented data to upper management.
- Boosted sales through strategic merchandising initiatives, such as promotional events
- Managed a sales team of 08 people
Corporate sales representatives
Orange Cameroun
07.2007 - 06.2013
- Developed and implemented effective sales strategies to increase corporate client base
- Negotiated favorable contract terms for both the company and clients, ensuring long-term partnerships.
- Managed portfolio of 70 accounts
- Worked closely with cross-functional teams to ensure smooth delivery of products or services to corporate clients.
Territory sales representatives
DIAGEO CAMEROON
09.2004 - 06.2007
- Organization and planning of sales tours
- Optimization of assortments and visibility of various DIAGEO brands in points of sale
- Improved customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Increased territory sales by cultivating strong relationships with new and existing clients.
Education
Master Degree in Marketing -
ESSEC BUSINESS SCHOOL
Douala, Cameroun07.2004
Skills
- Relationship Management
- Partnership Development
- Business development and planning
- Negotiations
- Salesforce Management
- Teamwork and Collaboration
Languages
French
Native language
English
Intermediate
B1
Hobbies and Interests
- Reading
- Travel
- Music
Training
- Compliance with banking regulations in Central Africa
- Customer relationship management
- The steps of a structured sales visit
Timeline
Head of Business Development
Wafacash Central Africa(Subsidiary of the Attijariwafa Bank group )
03.2023 - Current
Commercial Director
YOOMEE
10.2022 - 03.2023
Head of Distribution Orange Money
Orange Cameroun
04.2018 - 07.2021
Orange Money Distribution Manager
Orange Cameroun
10.2017 - 03.2018
Business Partner Orange Money
Orange Cameroun
10.2016 - 10.2016
Orange Money Zone Manager
Orange Cameroun
07.2013 - 09.2016
Corporate sales representatives
Orange Cameroun
07.2007 - 06.2013
Territory sales representatives
DIAGEO CAMEROON
09.2004 - 06.2007
Master Degree in Marketing -
ESSEC BUSINESS SCHOOL
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