Guy Philippe PENDA SONE

Experienced telecommunications professional with a solid foundation in IT engineering and over a decade of dedicated service in Marketing and Customer Value Management (CVM). Proven track record in spearheading commercial initiatives from concept to execution, securing approvals, and driving revenue growth and churn reduction. Adept at campaign management and optimization, utilizing actionable insights and analytics to ensure ROI and enhance customer lifetime value. Skilled in managing CVM campaign governance processes and monitoring performance against targets within a continuous improvement logic. Excels in cross-functional collaboration and leadership, fostering professionalism, loyalty, and commitment within teams. Experienced in delivering insightful presentations to leadership teams and effectively managing production processes. Seeking to leverage this extensive background and skill set to drive innovation and lead impactful CVM initiatives in new and dynamic environments.

• Played a pivotal role as a core team member in spearheading the successful integration of MTN Mobile Money into the local transportation industry as the preferred mean of payment. Conducted comprehensive analysis and crafted a robust business case, resulting in the onboarding of over 4000 taxi drivers and generating more than XAF2.4 billion in cash collection. This initiative facilitated the adoption of MTN Mobile Money solution for up to 20% of the trips made by drivers onboarded through the initiative, contributing significantly to the company's bottom line with an additional revenue of XAF42 million within a span of 5 months.
• In collaboration with our distribution department, we significantly improved the share of sales at point of sale (PoS) level as well as PoS advocacy towards end users, mainly in regions with low to very low literacy rate. Leveraging on my proposal of a dynamic commissioning scheme and segmented offering for customers at PoS level. Successfully growing the bundles sales at PoS from 0.3% to more than 5% of total PoS sales in less than a year, reflected in company P&L sheet by about XAF105 Millions of saving in PoS commissioning.

• Pricing Strategy Optimization (Boston Consulting Group & Darden School of Business, January 2024)
• Marketing Strategy (IE Business School, March 2023)

• MTN Pricing Academy certified (MTN Learn, September 2022)

• Digital Transformation in financial services (Copenhagen Business School, May 2022)

• AI Programming with Python (Udacity, January 2020)

• MTN Customer Value Management Academy Gold Certified (MTN Learn & Absolute Data, May 2018)

• Customer Base Management Certified Professional (Inbox - France, April 2015)

• ITIL v3 - Operational Support & Analysis (Exin, October 2011)