ISSA ABAGANA
Sales Manager
Summary
Accomplished senior professional with 13 years of experience in distribution, marketing, and sales. Specializing in business strategy and market development. Possesses a keen sense for on-the-ground performance and a passion for achieving exceptional results and meeting ambitious targets. Proven track record showcases the ability to steer high-performing sales teams through leadership and mentorship, thriving even in challenging market settings.
Overview
14
14
years of professional experience
Work History
Head of Sales Grand Nord Region
Cadyst Consumer Group
07.2024 - Current
- Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
- Developed strong client relationships for improved customer satisfaction and repeat business.
- Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
- Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
- Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
- Mentored junior sales staff, fostering professional growth and contributing to overall team success.
- Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
Senior Manager Sales & Distribution
MTN CAMEROON
01.2023 - Current
- Develop and implement comprehensive sales strategies to achieve company revenue goals
- Expand and manage the sales distribution network to ensure optimal market coverage
- Oversee key accounts, negotiate contracts, and foster strong client relationships
- Mentor and lead sales teams to exceed performance metrics and sales targets
- Collaborate with the marketing department to align sales initiatives with marketing campaigns
- Analyze sales data to identify trends, forecast demand, and set sales targets
- Manage the sales budget, ensuring resources are allocated effectively for maximum ROI
- Stay abreast of industry changes, technological advancements, and competitive landscape
- Ensure compliance with legal regulations related to sales and distribution practices
- Report to senior leadership with sales progress and contribute to the strategic planning process
- Drive regional sales performance to meet and exceed sales targets
- Develop and implement regional sales strategies aligned with company objectives
- Lead and coach a team of sales representatives and account managers
- Establish productive relationships with key partners and customers
- Analyze regional market trends to identify new opportunities and challenges
- Monitor and manage the sales pipeline to ensure continuous growth
- Provide sales forecasts and reports to upper management
- Coordinate with marketing to support regional promotional activities
- Ensure customer satisfaction and resolve issues within the region
- Implement and uphold company policies and standards within the region
- Work closely with other regional managers to share best practices and insights
- Optimize sales processes and techniques to improve team efficiency and effectiveness
Manager - Regional Sales West
MTN CAMEROON
01.2022 - 01.2023
- Drive regional sales performance to meet and exceed sales targets
- Develop and implement regional sales strategies aligned with company objectives
- Lead and coach a team of sales representatives and account managers
- Establish productive relationships with key partners and customers
- Analyze regional market trends to identify new opportunities and challenges
- Monitor and manage the sales pipeline to ensure continuous growth
- Provide sales forecasts and reports to upper management
- Coordinate with marketing to support regional promotional activities
- Ensure customer satisfaction and resolve issues within the region
- Implement and uphold company policies and standards within the region
- Work closely with other regional managers to share best practices and insights
- Optimize sales processes and techniques to improve team efficiency and effectiveness
Coordinator - Territory Sales North Region
MTN CAMEROON
01.2018 - 01.2022
- Coordinate day-to-day operations within assigned territory to support sales targets
- Serve as the point of contact for sales representatives in the field for guidance and assistance
- Facilitate communication between the territory sales team and company departments
- Organize and manage schedules for customer visits and sales presentations
- Monitor sales metrics and manage territory dashboards for performance tracking
- Support the development and distribution of sales materials and resources
- Assist in the planning and execution of regional sales strategies and campaigns
- Provide administrative support, including managing territory budgets and expenses
- Compile and analyze territorial sales data to identify trends and opportunities for growth
Chief of Commercial and Technical Department
VIETTEL CAMEROON SA (NEXTTEL)
01.2014 - 01.2018
- Oversee the commercial and technical operations within the region to support business growth and customer satisfaction
- Lead and develop strategies to enhance the product and service offerings within the regional market
- Ensure the integration of commercial and technical strategies to achieve overall business objectives
- Manage and direct the work of the commercial and technical departments to ensure alignment with the company's goals
- Collaborate with senior management to set commercial targets and technical performance standards
- Monitor market trends and competitor activities to inform strategic planning and decision-making
- Direct customer relationship management, working closely with sales and marketing teams
- Oversee the preparation and management of the regional commercial and technical budgets
- Lead cross-functional projects and initiatives aimed at improving operational efficiencies
- Ensure compliance with regulatory standards and adherence to industry best practices within commercial and technical operations
- Provide direction and support for network infrastructure development and maintenance
- Foster a culture of excellence in customer service and technical support within the region
- Prepare detailed reports on regional commercial and technical performance for executive review
Sales Manager
VITALIA COSMETICS
01.2011 - 01.2014
- Develop and implement effective sales strategies specific to the cosmetics industry
- Lead nationwide sales team members to achieve sales targets
- Establish productive and professional relationships with key clients
- Manage and oversee the recruitment, training, and performance of the sales team
- Identify markets and market shifts while being fully aware of new products and competition status
- Coordinate with the marketing department to understand and support marketing initiatives
- Monitor sales performance metrics and analyze data to inform decision-making
- Prepare monthly, quarterly, and annual sales forecasts
- Promote a customer-oriented culture that ensures customer satisfaction and repeat business
- Negotiate contracts with clients and establish a timeline of performance
- Stay up-to-date with product knowledge, business flow, sales process, and market dynamic
- Provide detailed reports on sales activities and achievements to upper management
- Collaborate with the product and supply chain teams to ensure inventory levels meet sales needs
- Launch and oversee promotions and price strategies to drive sales and profitability
- Work closely with the retail teams to manage brand presence and in-store promotions
Education
MBA - Administration and Management of Companies
UNIVERSITY OF DOUALA
MASTER 1 - Management of Organizations
UNIVERSITY OF MAROUA
BACHELOR DEGREE - Technical Management Sciences
UNIVERSITY OF NGAOUNDERE
Skills
Power BI
Excel
Word
PowerPoint
Outlook
Photoshop
Illustrator
Wordpress
Strategic Sales Planning
Distribution Channel Management
Revenue & Profit Growth
Sales Team Leadership & Development
Market Analysis & Segmentation
Customer Relationship Management
Negotiation & Deal Closing
Performance Metrics & Reporting
Budgeting & Financial Management
Product & Service Knowledge
Sales Forecasting
Cross-Functional Team Coordination
Market Expansion & Penetration
Regulatory Compliance
Technological Proficiency
Timeline
Head of Sales Grand Nord Region
Cadyst Consumer Group
07.2024 - Current
Senior Manager Sales & Distribution
MTN CAMEROON
01.2023 - Current
Manager - Regional Sales West
MTN CAMEROON
01.2022 - 01.2023
Coordinator - Territory Sales North Region
MTN CAMEROON
01.2018 - 01.2022
Chief of Commercial and Technical Department
VIETTEL CAMEROON SA (NEXTTEL)
01.2014 - 01.2018
Sales Manager
VITALIA COSMETICS
01.2011 - 01.2014
MBA - Administration and Management of Companies
UNIVERSITY OF DOUALA
MASTER 1 - Management of Organizations
UNIVERSITY OF MAROUA
BACHELOR DEGREE - Technical Management Sciences
UNIVERSITY OF NGAOUNDERE