Accomplished senior professional with 13 years of experience in distribution, marketing, and sales. Specializing in business strategy and market development. Possesses a keen sense for on-the-ground performance and a passion for achieving exceptional results and meeting ambitious targets. Proven track record showcases the ability to steer high-performing sales teams through leadership and mentorship, thriving even in challenging market settings.
Overview
14
14
years of professional experience
Work History
Head of Sales Grand Nord Region
Cadyst Consumer Group
07.2024 - Current
Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
Developed strong client relationships for improved customer satisfaction and repeat business.
Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
Mentored junior sales staff, fostering professional growth and contributing to overall team success.
Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
Senior Manager Sales & Distribution
MTN CAMEROON
01.2023 - Current
Develop and implement comprehensive sales strategies to achieve company revenue goals
Expand and manage the sales distribution network to ensure optimal market coverage
Oversee key accounts, negotiate contracts, and foster strong client relationships
Mentor and lead sales teams to exceed performance metrics and sales targets
Collaborate with the marketing department to align sales initiatives with marketing campaigns
Analyze sales data to identify trends, forecast demand, and set sales targets
Manage the sales budget, ensuring resources are allocated effectively for maximum ROI
Stay abreast of industry changes, technological advancements, and competitive landscape
Ensure compliance with legal regulations related to sales and distribution practices
Report to senior leadership with sales progress and contribute to the strategic planning process
Drive regional sales performance to meet and exceed sales targets
Develop and implement regional sales strategies aligned with company objectives
Lead and coach a team of sales representatives and account managers
Establish productive relationships with key partners and customers
Analyze regional market trends to identify new opportunities and challenges
Monitor and manage the sales pipeline to ensure continuous growth
Provide sales forecasts and reports to upper management
Coordinate with marketing to support regional promotional activities
Ensure customer satisfaction and resolve issues within the region
Implement and uphold company policies and standards within the region
Work closely with other regional managers to share best practices and insights
Optimize sales processes and techniques to improve team efficiency and effectiveness
Manager - Regional Sales West
MTN CAMEROON
01.2022 - 01.2023
Drive regional sales performance to meet and exceed sales targets
Develop and implement regional sales strategies aligned with company objectives
Lead and coach a team of sales representatives and account managers
Establish productive relationships with key partners and customers
Analyze regional market trends to identify new opportunities and challenges
Monitor and manage the sales pipeline to ensure continuous growth
Provide sales forecasts and reports to upper management
Coordinate with marketing to support regional promotional activities
Ensure customer satisfaction and resolve issues within the region
Implement and uphold company policies and standards within the region
Work closely with other regional managers to share best practices and insights
Optimize sales processes and techniques to improve team efficiency and effectiveness
Coordinator - Territory Sales North Region
MTN CAMEROON
01.2018 - 01.2022
Coordinate day-to-day operations within assigned territory to support sales targets
Serve as the point of contact for sales representatives in the field for guidance and assistance
Facilitate communication between the territory sales team and company departments
Organize and manage schedules for customer visits and sales presentations
Monitor sales metrics and manage territory dashboards for performance tracking
Support the development and distribution of sales materials and resources
Assist in the planning and execution of regional sales strategies and campaigns
Provide administrative support, including managing territory budgets and expenses
Compile and analyze territorial sales data to identify trends and opportunities for growth
Chief of Commercial and Technical Department
VIETTEL CAMEROON SA (NEXTTEL)
01.2014 - 01.2018
Oversee the commercial and technical operations within the region to support business growth and customer satisfaction
Lead and develop strategies to enhance the product and service offerings within the regional market
Ensure the integration of commercial and technical strategies to achieve overall business objectives
Manage and direct the work of the commercial and technical departments to ensure alignment with the company's goals
Collaborate with senior management to set commercial targets and technical performance standards
Monitor market trends and competitor activities to inform strategic planning and decision-making
Direct customer relationship management, working closely with sales and marketing teams
Oversee the preparation and management of the regional commercial and technical budgets
Lead cross-functional projects and initiatives aimed at improving operational efficiencies
Ensure compliance with regulatory standards and adherence to industry best practices within commercial and technical operations
Provide direction and support for network infrastructure development and maintenance
Foster a culture of excellence in customer service and technical support within the region
Prepare detailed reports on regional commercial and technical performance for executive review
Sales Manager
VITALIA COSMETICS
01.2011 - 01.2014
Develop and implement effective sales strategies specific to the cosmetics industry
Lead nationwide sales team members to achieve sales targets
Establish productive and professional relationships with key clients
Manage and oversee the recruitment, training, and performance of the sales team
Identify markets and market shifts while being fully aware of new products and competition status
Coordinate with the marketing department to understand and support marketing initiatives
Monitor sales performance metrics and analyze data to inform decision-making
Prepare monthly, quarterly, and annual sales forecasts
Promote a customer-oriented culture that ensures customer satisfaction and repeat business
Negotiate contracts with clients and establish a timeline of performance
Stay up-to-date with product knowledge, business flow, sales process, and market dynamic
Provide detailed reports on sales activities and achievements to upper management
Collaborate with the product and supply chain teams to ensure inventory levels meet sales needs
Launch and oversee promotions and price strategies to drive sales and profitability
Work closely with the retail teams to manage brand presence and in-store promotions
National Sales Manager: National Accounts at Sherwin-Williams Consumer Brands GroupNational Sales Manager: National Accounts at Sherwin-Williams Consumer Brands Group
Senior Demand and Supply Chain Manager at Sharaf DG - Consumer Electronic – Part of Sharaf GroupSenior Demand and Supply Chain Manager at Sharaf DG - Consumer Electronic – Part of Sharaf Group