JORIS SIDJE NOUBI
Economist Specialized In International Trade, Logistics, And Transport
Yaoundé
Summary
Economist specialized in international trade, logistics, and transport with over 12 years of experience. I have developed strategic expertise in procurement, import-export, and supply chain management, while integrating financial, marketing, and commercial dimensions. With an analytical and results-oriented approach, I lead complex projects, optimize economic and operational performance, and drive sustainable growth. As an agile and innovative leader, I align economic and commercial strategies with overall business objectives. Having worked in demanding environments, I am ready to support an ambitious organization in its transformation and development.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Freelance Consultant
Skyfaandco Sarl
09.2024 - Current
- Developed and integrated a real-time management application into the company's system.
- Optimized information flows for instant monitoring of commercial and marketing operations.
- Improved financial visibility and risk management.
- Enhanced delivery planning and future sales projections.
- Expected Results: 20% increase in revenue ; 40% improvement in employee attendance ; Automation of the sales force for efficient management ; Reduction in the risk of fund misappropriation and stock losses ; Securing receivables and improving collections.
General Manager
Rainbow Company Sarl
08.2020 - 08.2024
- Led the overall strategy (commercial, marketing, financial) to ensure growth and profitability.
- Optimized the supply chain (import, storage, distribution) and reduced logistics costs.
- Expanded sales through strategic partnerships (distributors, supermarkets, hospitality, restaurants).
- Managed and structured teams (sales, logistics, administration) to maximize performance.
- Budget management, financial performance tracking, and implementation of optimization actions.
- Competitive intelligence, adoption of new technologies, and compliance with quality standards.
- Key Achievements:+400% sales growth for American wines (96M FCFA to 480M FCFA).
- Introduced a new vermouth brand, breaking Martini's monopoly.
- Launched a competing whisky brand, impacting Black Label & Chivas 12 sales.
Operations Manager
Biashara Sarl (ORIDEL)
11.2017 - 07.2020
- Supply Chain Management: Stock, supply, and distribution optimization to reduce costs and maximize efficiency.
- Logistics Coordination: Planning of transport flows and warehousing to ensure speed and profitability. Purchasing & Supplier Relations: Strategic negotiation and management of partnerships to ensure quality and cost control.
- Team Management and Optimization: Leading operational teams to improve productivity and performance.
- Quality Control and Compliance: Overseeing safety and quality standards before distribution.
- Process Analysis and Improvement: Implementing innovative solutions to enhance competitiveness.
- Performance Monitoring and KPIs: Managing key indicators to adjust strategies and maximize results.
- Strategic Monitoring and Adaptation: Analyzing market trends to adjust commercial strategies.
- Budget Management and Cost Control: Developing and monitoring budgets with a focus on expense optimization.
- Resilience and Economic Impact: Strategic actions that helped maintain performance despite challenges such as economic crisis, intense competition, and declining revenue.
Deputy General Manager
International Trade Sarl (ORIDEL)
05.2015 - 10.2017
- Assisted in defining and implementing the company's strategic direction.
- Supervised suppliers, contract negotiations, and cost optimization.
- Developed logistics and distribution strategies to improve warehouse and stock management.
- Tracked key performance indicators (KPIs) for efficiency and competitiveness.
- Integrated technological innovations into logistics and commercial processes.
- Ensured regulatory compliance and risk management.
- Key Achievements: Obtained API approval in 2015 for setting up a diaper and sanitary pad production unit; Launched the "Luna" brand in 2016, reaching 15 container sales per month and preparing for production expansion.
Administrative, Financial and Export Manager
International Trade Sarl (ORIDEL)
Yaoundé
10.2014 - 05.2015
- Managed general administration: HR, contracts, and logistics operations.
- Developed and monitored annual budgets, financial forecasts, and accounting analysis.
- Managed treasury and external relations with banks, investors, and suppliers.
- Ensured compliance with fiscal and social obligations while optimizing operating costs.
- Led export strategy: market expansion, international client negotiations, and customs compliance.
- Key Achievements: Cleared a 250M FCFA debt portfolio within a year, improving cash flow; Expanded international markets (Nigeria, DRC, Chad, Gabon),significantly increasing revenue.
Assistant General Manager
International Trade Sarl (ORIDEL)
Yaoundé
09.2013 - 10.2014
- Conducted feasibility studies and market analyses.
- Negotiated funding for the creation and expansion of the factory.
- Managed supplier relationships and procurement strategy.
- Optimized logistics and reduced storage costs.
- Supervised factory infrastructure setup, ensuring deadlines and budgets were met.
- Managed distributor relationships for market expansion in Nigeria, DRC, Chad, and Gabon.
- Key Achievements: Reduced supply shortages from 4 months to 2 weeks ; Developed the factory's business plan, securing funding from Afreximbank .
Education
Master of Arts - International Economics & Trade
University of International Business And Economics
Beijing , China 09.2011 -
Bachelor of Science - International Economics And Trade
University of International Business And Economics
Beijing , China 09.2007 - 07.2011
Skills
- Strategic Procurement and Supply Chain Management : Supplier negotiation, cost reduction, stock and logistics flow optimization to ensure availability and profitability
- Marketing Strategy and Distribution: Developing marketing plans, product positioning, and managing distribution channels to maximize commercial impact
- Risk Management and Compliance: Anticipation and mitigation of supply chain risks, regulatory compliance, and adherence to industry standards
- Negotiation and Partnership Management : Ability to secure the best conditions with international suppliers and partners to maximize gains
- Financial Analysis & KPI Management : Real-time monitoring of key indicators (costs, margins, profitability), reporting, and budget optimization for precise strategic decisions
- Operations Management and Process Optimization : Continuous performance improvement, digitalization, and implementation of innovative solutions to enhance efficiency
- Business Development and Sales Growth: Designing and implementing effective strategies to boost competitiveness and maximize profitability
- Logistics and Multimodal Transport : Coordination of operations, warehouse management, and route optimization to reduce delays and improve efficiency
- International Trade and Import-Export : Mastery of Incoterms, customs regulations, and international sourcing to develop and secure foreign markets
- Strategic Procurement and Supply Chain Management: Supplier negotiation, cost reduction, stock and logistics flow optimization to ensure availability and profitability
Timeline
Freelance Consultant
Skyfaandco Sarl
09.2024 - Current
General Manager
Rainbow Company Sarl
08.2020 - 08.2024
Operations Manager
Biashara Sarl (ORIDEL)
11.2017 - 07.2020
Deputy General Manager
International Trade Sarl (ORIDEL)
05.2015 - 10.2017
Administrative, Financial and Export Manager
International Trade Sarl (ORIDEL)
10.2014 - 05.2015
Assistant General Manager
International Trade Sarl (ORIDEL)
09.2013 - 10.2014
Master of Arts - International Economics & Trade
University of International Business And Economics
09.2011 -
Bachelor of Science - International Economics And Trade
University of International Business And Economics
09.2007 - 07.2011
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