MFA NDAH JOHN
Sales Ambassador
LAGOS
Summary
Sales Lead | 10+ Years | Multi-Country Markets (Cameroon, Nigeria, Madagascar) | B2B, Agent & Merchant Networks
Overview
16
16
years of professional experience
2
2
Languages
Work History
Merchant Acquisition Project Lead
TopImage Africa
01.2025 - Current
- Translate MoMo PSB and TIA Nigeria targets into clear field execution plans and ensure alignment between Topimage Africa, MoMo PSB, and field teams.(KPIs, targets, and milestones)
- Lead merchant acquisition and onboarding informal, formal and B2B key verticals (retail, healthcare, transport, FMCG). We activated 35,000 Merchants( 10% YOY progress) 10 Filling stations and their network,210 Pharmacies ,4 Private secondary schools and 2 Private universities and 150 whole sellers with their network
- Lead and monitor team onboarding process. improved on creation done in 4 days that contributed to 35,000 Merchants with a progress of 5% rejection vs 40% in 2024
- Built ,managed ,motivate and retain a field team such as Regional managers, Regional Team Lead and TDRs, providing training, guidance, and performance monitoring to drive consistent results. Decrease in churn rate 5% Vs 30% in 2024.
- Proposed and lead merchant and clients retention program for a smooth adoption that contributed to a progress of 60% of the active base with 5trnx and value 5000 Naira vs 37% in 2024.
- Manage Team budget and mission execution budget to contribute to merchant activation and revenue in remote areas and states with low merchants across the B2B and Mass market .We onboarded 6000 Merchants , 10 Filling stations ,24 Pharmacies,and 5 whole sellers in remote areas
- Ensure strict adherence to MoMo PSB regulatory and compliance guidelines by sales team and merchant network.That led to the contribution in fighting fraudulent onboarding and transactions.
- Collaborated with product, operations, compliance, and marketing teams to optimize onboarding processes and enhance merchant adoption .That contributed to 35,000 onboarded Merchants.
Field Operations Manager
TopImage Madagascar
02.2022 - 12.2024
- Managed nationwide field operations for Orange Money agent and merchant networks: Met 9,000 active CICO agents ,left 38,000 Active .Met 300 merchant and left 6,000 Active.
- Designed tactical plans and process to enhance compliances, team missions, communications, and accesses to working tools.
- Coordinate trade marketing activities through regional trade leads and merchant sales to execute field strategies and initiatives.We branded a mix 17,000 Merchants and CICO agents in 6 months.
- Designed and pilot workflow for team missions in remote areas and market expansion : We activated 8,000 CICO agents and onboarded 324 super agents and activated 145 Micro finance agencies for float rebalancing.
- Contributed and pilot the development of new services like E-cards , Lending and savings ,Bill payments , Solar bill payments and remittances.
- Contributed and monitored agent network revenue through Float management , training , business case , and agent rewarding . We improved from 40% to 68% active agents gaining 50,000 Ariary a month.
- Designed and implemented tactical actions for team happiness and motivation that contributed to Onboarding and activation of 27,000 CICO agents 25,600 active from 2022 to 2024
- Designed tactical plans for agents retention and merchant adoption : Met 45% of active agents base with 1trnx and left with 15% and 97% active merchants with 1trnx .
- Design , monitor and implement simplified training manuals to update the team on sales business understanding ,Money laundry and CFT , Brand awareness, reporting,Missions , Market expansion , Float management, Agent and Merchant onboarding and performance.
- Acquisition and development of end users through USSD and APP to increase market footprint with the management of regional team leaders and merchant sales.We onboarded 45,000 endusers via USSD and 19,000 via Orange money app.
- (Orange money project both agent and merchant network)
Area Sales Lead
Topimage Africa Ltd
01.2020 - 01.2022
- Successfully managed and energized sales teams to exceed short- and long-term performance targets within a high-risk, politically volatile market.Top performer in revenue generation and customer acquisition by scaling and optimizing an agent-based distribution network
- Recruit, train, and supervise MoMo agents and ensure active performance.
- Drive customer and end-user acquisition through field activations and awareness. Onboarded 48,000 end users and 31000 active
- Onboard and support merchants to adopt MoMo as a payment solution.Onboarded 1000 and 760 active
- Manage distributors and ensure availability of float and resources in the field.Onboarded 16 super agents and 31 Float rebalancer that contributed to 30% growth vs 2021
- Monitor KPIs (transactions, activations, merchant activity) and report performance.
- Act as MoMo brand ambassador, ensuring visibility, compliance, and service quality.
Trade Development Representative
Topimage Africa
09.2015 - 01.2020
- Build long-term trusting relationships with MTN Mobile Money agents and onboarding ,retaining agents active
- Proactively seek new business opportunities in the market and onboarding and activation and also close follow up
- Stay up-to-date with new services and new pricing/payment plan
- Competition intelligence, solve daily agents and stakeholders issues and escalate field technical issues
- Identify agent needs and suggest appropriate services and agent training.
- Daily, weekly and monthly reports on sales results.
- Executed agent and partner network branding to reinforce brand consistency and market impact.
- AML/CTF agent training and fraud monitoring across agent and end-user transactions.
Mobile Money Compliance Administrator
MTN Mobile Money Corporation
08.2015 - Current
- Checking the conformity of MTN Mobile Money subscription forms.
- Customers data processing in Data base software.
- Training of Field agents.
- Performances files for payroll Establishment of Field agents.
Market Development Supervisor
PROXILIA TELECOM -HUAWEI Cameroon
01.2010 - 07.2014
- Continuous train sales on company offerings.
- Manage relationships with channel partners.
- Monitor sales and operational results based on KPIs.
- Represent the company at industry trade shows.
- Hit monthly sales quota for territory.
Education
Certificate - Community Management
Pekegno Academic
Douala, LT, Cameroon11.2025
Post Graduate Diploma - Business Management
World Academy for Research and Development (WARD)
England10.2024
Diploma - Project Management
World Academy for Research and Development (WARD)
England11.2023
Master 1 - International Business
Institut de formation en Agronomie,Gemmologie , Industrialisation et Paramed(IFAGI ET PARAMED)
Antananarivo03.2023
Certificate - FinTech and the Transformation in Financial services
Copenhagen Business School
Denmark01.2023
Higher International Diploma - Accounting and Finance
Cambridge International College
England04.2015
Skills
Results-oriented
Team Leadership
Exceptional communication skills
Ability to lead a team to success
Cross cultural team Management
Excellent analytical and reporting skills
In-depth understanding of customer needs in the region
Strong critical thinking skills
References
- Bidanya, Barassa, Managing Director Topimage Africa, b.barassa@topimage.co.ke, Topimage Africa
- Maydline, Barassa, Human Resource Head, m.barassa@topimage.co.ke, Topimage Africa
- Amos, Bankole, Senior Manager Agent Channel MOMO PSB Nigeria, Amos.Bankole@mtn.com, MOMO PSB Nigeria
- Bwomda, Erwin Perez, Country Manager Topimage Madagascar, p.bwomda@topimage.co.ke, Topimage Madagascar
- Haritiana, Sylvie, Head of Distribution Orange Money Madagascar, sylvie.ernest@orange.com, Orange Money Madagascar
- Amoussou, Christian, Head of Merchant network Wave Ivory Coast, christianamoussou@yahoo.fr, Wave Ivory Coast
- Willy, Brize Ngangue, Country Head of M2U money Cameroon, willy.ngangue@ubagroup.com, M2U money Cameroon
Interests
Sport,Art and Music, Football, Swimming, Reading, Music
Computer skills
Microsoft office :Power point,Power BI, Excel, Word, Publisher, One note ,Capcut, ChatGPT , Canvas
Timeline
Merchant Acquisition Project Lead
TopImage Africa
01.2025 - Current
Field Operations Manager
TopImage Madagascar
02.2022 - 12.2024
Area Sales Lead
Topimage Africa Ltd
01.2020 - 01.2022
Trade Development Representative
Topimage Africa
09.2015 - 01.2020
Mobile Money Compliance Administrator
MTN Mobile Money Corporation
08.2015 - Current
Market Development Supervisor
PROXILIA TELECOM -HUAWEI Cameroon
01.2010 - 07.2014
Post Graduate Diploma - Business Management
World Academy for Research and Development (WARD)
Diploma - Project Management
World Academy for Research and Development (WARD)
Master 1 - International Business
Institut de formation en Agronomie,Gemmologie , Industrialisation et Paramed(IFAGI ET PARAMED)
Certificate - FinTech and the Transformation in Financial services
Copenhagen Business School
Higher International Diploma - Accounting and Finance
Cambridge International College
Certificate - Community Management
Pekegno Academic