MOUNPAIN FOKAM MEFIRE PAUL ARNOLD
Senior Sales Manager
Douala ,Littoral
Summary
Dynamic Marketing Analyst with a proven track record at DEZET GROUP LIMITED, excelling in targeted marketing campaigns and relationship building. Leveraged SQL expertise to analyze KPIs, driving brand awareness and revenue growth. Recognized for developing innovative strategies that enhanced market penetration and fostered key partnerships, showcasing strong decision-making and project management skills.
Overview
2026
2026
years of professional experience
2
2
Languages
Work History
Marketing Analyst
DEZET GROUP LIMITED
- Collaborated with developers, advertisers and production managers to market products and services.
- Launched marketing activities for new product lines and market penetration.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Business Development Manager
DEZET CAMEROON SARL
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Marketing Executive
DEZET GROUP LIMITED
03.2024 - Current
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Continually maintained and improved company's reputation and positive image in markets served.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Conducted market research to identify new opportunities and target markets.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Consulted with product development teams to enhance products based on customer interest data.
BTL Manager
BMTC SARL
06.2021 - 05.2024
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Improved marketing to attract new customers and promote business.
- Cross-trained existing employees to maximize team agility and performance.
- Developed and maintained relationships with customers and suppliers through account development.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Maximized performance by monitoring daily activities and mentoring team members.
- Organized professional development programs for staff, leading to improved performance and skill sets.
- Implemented customer feedback mechanisms to gather insights, using this information to guide strategic planning and decision-making.
- Developed and executed marketing strategies that effectively communicated brand values, increasing brand recognition.
- Conducted market research to identify customer needs and adjusted product offerings accordingly, increasing customer satisfaction.
Marketing Activation Manager
B&C TELECOM
06.2018 - 06.2021
- Influenced product development through consumer insights gathered from marketing activation campaigns and research efforts.
- Collaborated with cross-functional teams to develop cohesive marketing plans that aligned with overall business objectives.
- Negotiated contracts with vendors to secure competitive pricing for event production elements, reducing costs without sacrificing quality.
- Drove customer engagement through the creation of compelling promotional materials and branded content.
- Increased brand awareness by developing and implementing targeted marketing activation campaigns.
- Streamlined internal processes to improve efficiency in planning, executing, and monitoring marketing activations.
- Conducted post-activation analysis to identify areas of improvement for future campaigns, resulting in continuous enhancement of overall strategy execution.
- Coordinated closely with sales teams to ensure seamless integration of product promotions into their strategies, driving revenue growth.
- Managed trade show presence, including booth design and staffing, to ensure a strong representation of the brand within key industry events.
- Developed robust analytics reporting systems to measure the impact of all marketing activations, informing future decisionmaking.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Trade Activation Manager
ESPACE TELECOM
02.2016 - 05.2018
- Ensured compliance with legal regulations and company policies related to trade activations in various markets.
- Negotiated favorable terms with suppliers for promotional materials, maximizing return on investment while minimizing costs.
- Created comprehensive reports on campaign performance, providing insights to inform future strategy development.
- Developed tailored training programs for field representatives to improve product knowledge and selling skills.
- Collaborated with sales and marketing teams to develop targeted campaigns for specific regions or customer segments.
- Enhanced trade activation strategies by developing and implementing innovative promotional campaigns.
- Leveraged data analytics tools to track performance metrics, providing actionable insights that led to continuous improvement initiatives within the Trade Activation department.
- Increased brand visibility through effective management of in-store displays and promotional materials.
- Monitored market trends to identify opportunities for growth within the industry.
- Improved retailer engagement by organizing events, promotions, and incentive schemes designed to drive sales growth.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Established team priorities, maintained schedules and monitored performance.
- Defined clear targets and objectives and communicated to other team members.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
Education
Bachelor And Science Degree (BSC) - Marketing And Management
University of Buea ( HIPS)
Buea12.2021
Skills
Marketing strategy and development
Pricing strategy
SQL and Excel expertise
Segmentation analysis
KPI performance
Targeted marketing campaigns
Competitive analysis
Product positioning
Multitasking
International marketing
Relationship building
Team building
Project management
Business needs analysis
Interpersonal communication
Decision-making
Client relationship management
Communications management
Database management
Statistical analysis
Multitasking Abilities
Time management abilities
Team collaboration
Professionalism
Data collection
Vendor relationship management
Database skills
Problem-solving
Marketing analytics
KPI analysis
Timeline
Marketing Executive
DEZET GROUP LIMITED
03.2024 - Current
BTL Manager
BMTC SARL
06.2021 - 05.2024
Marketing Activation Manager
B&C TELECOM
06.2018 - 06.2021
Trade Activation Manager
ESPACE TELECOM
02.2016 - 05.2018
Marketing Analyst
DEZET GROUP LIMITED
Business Development Manager
DEZET CAMEROON SARL
Bachelor And Science Degree (BSC) - Marketing And Management
University of Buea ( HIPS)