TAMBAH HENRY MBEWOH
Senior Sale Manager
Buea
Summary
Strategic and results-driven sales and Mobile Financial Services leader with over 10 years of progressive experience managing distribution ecosystems, driving revenue growth, and leading high-performing teams within the financial services and telecom sectors. Proven expertise in market expansion, business development, regulatory compliance, and execution of scalable route-to-market strategies that deliver sustainable KPI achievement and operational excellence. Strong background in stakeholder engagement, partner governance, sales strategy execution, float and liquidity management, and data-driven decision-making to optimize business performance. Demonstrated ability to lead cross-functional teams, manage territory operations, and align local execution with broader strategic objectives in dynamic environments. Bilingual in English and French, enabling effective communication, negotiation, and relationship management across diverse markets and international stakeholders. A growth-oriented leader committed to driving financial inclusion, expanding market reach, and building efficient, compliant, and customer-centric financial ecosystems in fast-paced, evolving environments.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Earlier Career Roles
- Market Developer
- Acquisition Team Leader
- Brand Ambassador
- Direct Sales Representative
- Built foundational expertise in retail supervision, customer acquisition, brand visibility, and POS expansion.
Mobile Money Sales Coordinator
EMPIRE COMPANY LTD (MTN Distribution Partner)
11.2025 - Current
- Developed and executed retail-focused Route-to-Market strategies across assigned territory.
- Managed full sales KPI portfolio: CI, CO, RGS, RGM, Revenue, HVC POS, KYC compliance, Stock Availability.
- Improved overall KPI realization by 12% through structured daily tracking and corrective field interventions.
- Generated daily, weekly, and monthly performance reports highlighting quantitative and qualitative KPI trends.
- POS, Partner & Wholesaler Supervision
- Supervised Market Developers and relays to ensure POS performance alignment.
- Increased active POS productivity by 17% through structured retail coaching.
- Ensured product availability (EVD, E-float) across distribution layers, reducing stock shortages by 8%.
- Maintained strict compliance with MTN S&D standards (financial capacity, logistics, internal organization, DSM status).
- Trade Marketing & Brand Execution
- Deployed visibility, merchandising, and trade activation initiatives across retail network.
- Improved branding compliance rate by 15% through structured retail audits.
- Monitored outdoor signage health and retail brand presence; reported competition rollout activities.
- Regulatory & MFS Governance
- Strengthened KYC collection and validation processes, improving regulatory compliance by 15%.
- Provided partners with guidance on MFS operational regulations and fraud prevention standards.
- Ensured Mobile Agents complied with visibility and trade marketing standards.
Manager – Territory Sales & Distribution
Fomonyuy Ltd (MTN Super Agent Distributor)
11.2020 - Current
- Developed territory-specific retail and wholesale operational plans aligned to MTN S&D objectives.
- Achieved monthly KPI targets: Gross Adds, Sales Out, MoMo RGM, Revenue, Stock Availability.
- Increased territory revenue performance from 95% to 101.8% via data-driven tactical interventions.
- Ensured availability of products at POS, retail, and wholesale levels (improved stock performance from 90% to 110%).
- Executed activity calendar and trade marketing programs within assigned clusters.
- Conducted competitor intelligence analysis and submitted structured market reports.
- Trained DSMs, Brand Ambassadors, and POS Agents on product updates and MFS systems.
Project Manager – MTN Digital Activation Partner
Fomonyuy Ltd
01.2024 - 11.2025
- Led 80 activation agents driving MoMo RGS30 growth (improved performance from -0.2% to +0.6%).
- Managed 20 community representatives driving MAU, GA, and revenue targets.
- Supervised 17 relays managing float capital exceeding 1.2B XAF.
- Implemented corridor-based MFS user recruitment plans.
- Presented performance dashboards and project updates to senior leadership.
Provision & Account Activation Coordinator
Fomonyuy Ltd
06.2020 - 01.2024
- On boarded 80+ new POS monthly while maintaining 100% regulatory compliance.
- Trained partners on MFS local regulation and fraud risk management.
- Reduced activation cycle time and eliminated onboarding errors across 500+ accounts.
Education
MBA (Level 1) - Marketing
University of Bamenda
01-2025
BBA - Marketing
University of Bamenda
01-2024
Bachelor of Education - STEM
University of Bamenda
01-2020
Skills
Retail Route-to-Market Development
Territory & Cluster Management
POS & Wholesaler Performance Monitoring
Mobile Financial Services (MFS) Operations
Trade Marketing & Merchandising Execution
Brand Leadership & Visibility Audits
Sales KPI Management (GA, RGS, RGM, Revenue)
Distribution Partner Governance
Regulatory Compliance & MFS Local Regulations
Demand Planning & Resource Allocation
Market Intelligence & Competitor Reporting
Sales Forecasting & Reporting (Excel, Power BI)
Training & Capacity Building
Operational Planning & Implementation
Timeline
Mobile Money Sales Coordinator
EMPIRE COMPANY LTD (MTN Distribution Partner)
11.2025 - Current
Project Manager – MTN Digital Activation Partner
Fomonyuy Ltd
01.2024 - 11.2025
Manager – Territory Sales & Distribution
Fomonyuy Ltd (MTN Super Agent Distributor)
11.2020 - Current
Provision & Account Activation Coordinator
Fomonyuy Ltd
06.2020 - 01.2024
Earlier Career Roles
BBA - Marketing
University of Bamenda
Bachelor of Education - STEM
University of Bamenda
MBA (Level 1) - Marketing
University of Bamenda
Earlier Career Roles
- Market Developer
- Acquisition Team Leader
- Brand Ambassador
- Direct Sales Representative
Personal Information
- Date of Birth: 29 Sept 1995
- Nationality: Cameroonian
Training
- MTN Sales Academy
- Fundamentals of Fintech
- Fundamentals of Sales
- Regulatory Environment & Services
- Trade Marketing & Retail Execution
- MFS Regulatory & Fraud Risk Management