BEKONO KEDE BRICE
YAOUNDE
Summary
My wish is to join a performance-oriented multinational corporation like yours with its strong culture and history. An enterprise which offers a great place for merit, hard work and challenging experiences. Considering my background, I deem my Competences can be better exploited in marketing and sales crafts but I remain adaptive and open to learn more with you.
Overview
15
15
years of professional experience
Work History
Assistant Marketing Brand & Media
Société Africaine de Fabrication des Vins et Spiritueux -SAFVIS S.A.
03.2021 - 10.2022
- Design and management of commercial communications for the company's brands, both in and out of media.
- Coordination of the work of all Creative, communications and media agencies
- Accountable for the digital communication strategy
- Sales force support and data analytics.
- Brand portfolio management.
- Management of ATL & BTL media campaigns, promotional campaigns. New Brands launches.
Regional Trade Marketing Coordinator (RTMC)
union Camerounaise De Brasseries - UCB
04.2018 - 08.2020
- Lead the planning and execution of trade marketing activations in the channel, to drive commercial value for customers as well as UCB
- Lead the development and execution of detailed marketing activation plans and promotional activities based on customer and consumer insights of high quality and on time to ensure great visibility and activation in our customer outlets.
- Build Marketing Activity Proposal and Implementation Detail Plan all aimed at providing amazing brand experience at consumer’s touch-points.
- Build and drive schemes to engage and motivate sales force, customers and consumers.
- Ensure trade assets monitoring and activity execution in the boldest way possible.
- Carry out ONTIFNE weekly and monthly reports.
- Carry out a permanent market competitive intelligence.
- Drive UCB Activities in a compliant way.
TRADE ACTIVATION EXECUTIVE - TAE
GUINNESS CAMEROON HUB - DIAGEO
12.2014 - 01.2016
- Consistently deliver Annual Objective Plan, Net Sales Value and volume in the territory under supervision.
- Implement, Merchandising strategies and sales drivers’ activation.
- Deliver amazing brand experiences at consumption points.
- Ensure that quality products are served to consumers and report on quality issues to incumbent stakeholders.
- Build and drive schemes to engage and motivate partners’ sales force, customers and consumers.
- Ensure trade assets monitoring and activity execution in the boldest way possible.
- Carry out ONTIFNE weekly and monthly reports.
- Carry out a permanent market competitive intelligence.
- Drive Guinness Activities in a compliant way.
SALES DEVELOPMENT REPRESENTATIVE -SDR
GUINNESS CAMEROON HUB - DIAGEO
05.2013 - 03.2014
- Consistently deliver Annual Objective Plan, Net Sales Value and volume in the territory under supervision.
- Implement Distribution, Merchandising strategies and sales drivers’ activation.
- Deliver amazing brand experiences at consumption points.
- Ensure that quality products are served to consumers and report on quality issues to incumbent stakeholders.
- Build customer development plans and ensure follow-up in order to increase customer trade profit and company Share of Market.
- Effectively manage sales Vanteams and Pull activities.
- Build and drive schemes to engage and motivate partners’ sales forces and customers.
- Carry out ONTIFNE weekly and monthly reports.
- Carry out a permanent market competitive intelligence.
TRADE MARKETING AND DISTRIBUTION REPRESENTATIVE (T
British American Tobacco - BAT
08.2007 - 09.2008
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Balanced profit, volume and share objectives to deliver long-term growth.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Achieve trade coverage, visit frequency and outlet visit plan in order to maximize route effectiveness and efficiency.
- Ensure optimal stock levels, product quality and freshness through stock management and reporting to the supply chain on product issues.
- Manage the Distributor, Wholesalers and retailers through the implementation of account strategies and plans in order to maximize volume, market share and other distribution metrics.
- Maintain accurate customer’s databases & monitoring of the achievement of weekly/cycle objectives.
- Submit reports as requested in order to ensure effective communication is maintained within the management chain.
Education
Master of Business - Sales Management And Commercial Negotiation
ESSEC BUSINESS SCHOOL
DOUALA - CAMEROON03.2009
Postgraduate Diploma - Political Science
University of Yaounde 2 - Soa
YAOUNDE - CAMEROON12.2007
Bachelor of Science - Politics And Public Administration
University of Buea
Buea - CAMEROON03.2005
Skills
- Sales and distribution
Direct Store Distribution (DSD), Customer Relationship Management (CRM), Sales Force Management, Category Management & Key Account Management (KAM) - Trade Marketing
Management of brand activations, trade promotions, ATL and BTL campaigns - Marketing Communication
POS design, advertiser briefs, advertising and media campaign management Development and implementation of digital strategy
- Marketing Management
Brand management; strategic analysis of brand portfolios - Project management - planning and budgeting
- International trade - International commercial Terms
Hobbies
- Swimming, Soccer, Movies, Tourism, Music & clubbing.
Languages
French, English
Native language
Spanish
Intermediate
B1
OTHER TRAININGS
- VMWare Sales Professional 5- January 2012
Infrastructure and workstation virtualization
- Internship In les Brasseries du Cameroun S.A. from September 2010 to December 2010 with the On-Trade and Club challenge National Supervisor.
- Internship in les Brasseries du Cameroun S.A. from July 2009 to October 2009 under the supervision of the Sales Manager "New Markets"
COMPUTER LITERACY
- Microsoft Office Suite
- Plume AI
- Retail Classification System 5 -Data entry and Data Reporting (RCS5).
- VMWare Workstation
- Microsoft Dynamics CRM
- SAP
Writings
- B.Sc. thesis titled "World's Politics and Terrorism Since the 9/11 Attacks on The USA”.
- Master Thesis titled "LE CRM: DE LA SATISFACTION CLIENT A LA FIDELISATION-CAS D'ETUDE DE LA STRATEGIE TOP DES BRASSERIES DU CAMEROUN S.A."
references
- Mr Ndameda Ngono William
Commercial Director
DHL Express Delivery Cameroon
ndameda@yahoo.fr, +237 6 9982 6012. - Mr Emile Priso Mandengue
Customer Marketing Manager
Diageo - Guinness Cameroon Hub
emile.priso@gmail.com, +237 6 5062 0702 - Mr Jacques Derce Mouen
Marketing and Communication Director
KADJI GROUP
jacques.mouen@sa-ucb.com, +237 6 9994 3373 - Louis Albert Bikélé
Marketing Director
SAFVIS S.A.
labikele@yahoo.fr, +237 6 9888 0387
Timeline
Assistant Marketing Brand & Media
Société Africaine de Fabrication des Vins et Spiritueux -SAFVIS S.A.
03.2021 - 10.2022
Regional Trade Marketing Coordinator (RTMC)
union Camerounaise De Brasseries - UCB
04.2018 - 08.2020
TRADE ACTIVATION EXECUTIVE - TAE
GUINNESS CAMEROON HUB - DIAGEO
12.2014 - 01.2016
SALES DEVELOPMENT REPRESENTATIVE -SDR
GUINNESS CAMEROON HUB - DIAGEO
05.2013 - 03.2014
TRADE MARKETING AND DISTRIBUTION REPRESENTATIVE (T
British American Tobacco - BAT
08.2007 - 09.2008
Master of Business - Sales Management And Commercial Negotiation
ESSEC BUSINESS SCHOOL
Postgraduate Diploma - Political Science
University of Yaounde 2 - Soa
Bachelor of Science - Politics And Public Administration
University of Buea
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